Welcome to Progressive Shopper

America has a long history of companies actively involved in politics. In the early 20th century, President Teddy Roosevelt called for limitations on corporate giving to politicians.  It was not until the early 1970s that the Federal Election Campaign Act set limitations on, and required disclosures of political contributions and created the Federal Election Commission (FEC) to enforce the law.  Then the Supreme Court’s 2010 decision in Citizens United v. FEC. shifted the election system to allow unlimited corporate spending on independent expenditures that are not coordinated with candidates or their campaigns and giving to certain politically related groups with limited transparency.  Fast forward to today, and companies fund campaigns to the tune of over $5 billion each cycle for federal elections.  

Companies and their employees, especially their leadership and board members, are regularly donating to candidates, political parties, and independent groups.  As citizens and consumers, many of us know this is happening but given the inaccessibility of data on corporate political giving, most of us are not well informed about the size and nature of those contributions.  

We think that should change.

Progressive Shopper is a platform and web extension that empowers consumers to shop their values by providing current data on the political contributions of the most popular brands. Taking data directly from the FEC, Progressive Shopper does the research and consolidates the data into a user friendly color coding system that provides consumers with easy to understand data at the point of purchase, giving you the confidence to shop with brands that align with your values or find an alternative. Because when you think about it – we shop far more often that we vote, donate, and advocate. And if we are going to buy from companies that turn our purchases into political contributions – we might as well shop at stores that share our values.

A lot of people talk about wanting to align their values with their consumption.  But without a constant reminder of which companies support the same set of values we do – it’s a difficult thing to do.  That’s why we are excited for you to join us on this journey to become more informed and empowered consumers, and hopefully together we can harness our collective leverage for good.

Companies have made a choice to support certain values with their political contributions.  Now it’s our turn to choose.


Van & Mark