Media Matters for America tracks the leading advertisers on Fox News, aiming to hold these companies accountable for their advertising decisions. This scorecard monitors which brands continue to support Fox News and how their advertising choices align with the network’s controversial content. By providing transparency on these partnerships, Progressive Shopper and Media Matters encourages consumers to make informed decisions and advocates for responsible corporate practices in the media landscape.

Methodology

Progressive Shopper provides transparency on corporate advertising practices, focusing on the relationship between leading brands for Fox News. Our methodology highlights how corporate advertising decisions support or conflict with responsibility practices, using data from Media Matters for America and public sources.

Scoring and Categorization:

1. Problematic Advertiser (Red Circle): Companies that heavily advertise on Fox News, supporting its controversial programming without transparency or accountability.
2. Neutral or Mixed (Yellow Circle): Companies with limited or inconsistent advertising presence on Fox News, or unclear public positions.
3. Responsible Advertisers (Green Circle): Companies that avoid advertising on Fox News or publicly commit to responsible advertising policies.

Updates and Limitations: Data is updated quarterly based on the latest reports from Media Matters and public advertising information. Our analysis reflects the most recent trends but depends on the availability of third-party data and public records.

Frequently Asked Questions (FAQs)

1. What is the significance of advertising on Fox News?
   Progressive Shopper targets advertisers on Fox News because the network has been a significant player in political media, often promoting false reports and misleading content. This focus aims to empower consumers about where their money might indirectly be going when they purchase products from these advertisers. By shedding light on which companies support Fox News through advertising, we help consumers make better-informed decisions about supporting companies that align with their values.
2. How can I find out which companies are currently advertising on Fox News?
   Organizations like Media Matters for America track and publish lists of companies advertising on Fox News. These resources are regularly updated to reflect changes in advertising commitments.
3. What impact does boycotting Fox News advertisers have?
   Boycotting advertisers can pressure companies to reconsider their advertising placements based on consumer and public reactions to the network’s editorial content or specific programming decisions.
4. How can I influence companies that advertise on Fox News?
   Consumers can influence companies by directly contacting them to express their views on their advertising choices, participating in social media campaigns, signing petitions, or joining broader boycott movements.
5. Has boycotting advertisers on Fox News been effective?
   Yes, there have been instances where companies have pulled their advertisements from Fox News following consumer backlash, demonstrating the power of collective consumer action. These actions can lead to significant changes in where companies choose to allocate their advertising budgets.
6. Are there other groups working on this topic?
   Yes, refer to Media Matters and True USA.

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For media inquiries please contact: Mark Hanis (mark@progressiveshopper.com)